A Website That’s Built to Last

Art Craft Optical, a Rinato Studio client, holds the title as America’s oldest family-owned and operated optical frame manufacturer, crafting eyewear since 1918. Their commitment to quality and dedication to their unqiue collection of frames sets them apart in an ever-changing world.

A cutting-edge collection such as Art Craft’s must be displayed in its best light. Rinato Studio was tasked to give their audience a sneak peek into their new website that is built to last. The result is a sleek, animated reel, taking the customer on a journey to purchase a pair of classic, American-made Aviator sunglasses.

With over 6,000 eyes on this animated reel, it’s no wonder why customers can’t wait to get their hands on a pair.